cabruce

BMW had done it again and created this fantastic word-less ad for the new M5. Hopefully the first minute of it will be cut down and broadcast on television. The ad takes the idea of slow motion photography showing bullets going through objects and applies it to a car. First, the M5 drives through a translucent glass apple, then three water balloons and finally a target. It is a great spot with good audio and a clever message.

If you're unfamiliar with the type of video that BMW is playing with here, I've also linked to one below.