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1 car
timb

offlinetimb

friend
posted in 21.05.11
Re-badging cars for no apparent reason
Presentación
Re-badging cars for no apparent reason
  • Re-badging cars for no apparent reason
  • Re-badging cars for no apparent reason
  • Re-badging cars for no apparent reason
Hey guys, I was wondering if any of you experience a bizarre phenomenon like we do here in Australia in any of your native countries. It involves removing the manufacturer badging and logos from a car and replacing them with another’s for reasons I can’t seem to understand.

In Australia the vehicles of choice are the locally manufactured Holdens, which feature a lion inside a circle as their logo. People known as ‘bogans’ (similar to chavs in the UK or American rednecks) will remove this logo and replace it with the Chevrolet bowtie and not many of us understand why. The only connections are that Holden became a GM subsidiary in 1998 and that some of feature Chevrolet LS engines.

Does this really warrant changing a cars entire identity?

Surely not.

For example, you don’t see Lamborghini owners changing their badges to Audi’s or VW’s just because they’re parent companies. And you don’t see Lotus Elise’s with Toyota badges because they feature Toyota engines.

What do you think?
revver
The misteries of the human mind... people do all sorts of strange things, maybe the Chevrolet badge as some "kudos" on their mind? Anyway, doing that, whatever the brand, is a naff act in itself. Don'...
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21.05.2011 @ 11:14
Vetteman
I really hate rebaging because it shows that you can't make your own car, so you have to borrow someone else's.
23.05.2011 @ 14:58
Anonymous
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